Why Video Is Important - Ranks Better in Google
One of the factors of Google’s algorithm for search rankings is "dwell time," or how long visitors stay on your website. This may also be referred to as "long clicks vs. short clicks." The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture - and hold - visitors’ attention is to provide a short, compelling video.
Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.